Our Story

Al Mulk: A Story of Scent, Legacy & Presence

They say the most powerful stories are whispered, not shouted. And so it is with the story of Al Mulk — a tale of scent, legacy, and quiet, unwavering presence.

Born into an ordinary family in the UK, a certain visionary quietly nurtured an extraordinary passion. While his father tended to a local restaurant and his mother held the family together at home, he was discovering something far deeper: the subtle art of guiding others, helping them grow, and leaving an invisible yet indelible mark on every life he touched.

Yet beyond his gift for mentorship, there was another passion — an unrelenting love for perfumery. A love that began not just as an interest but as a soul-deep calling. For a decade, Creed Aventus was his signature — a scent that felt like armour and poetry all at once. But when the formulation changed in 2018, that invisible cloak of power and confidence slipped away, leaving only a longing for something that could not be replaced.

Driven by this loss, he began a relentless quest. Across countries, through countless bottles, searching for that original magic — an alchemy that transcended notes and ingredients, becoming a mirror of the spirit within. What started as a personal mission soon unfolded into something much greater: the birth of a fragrance line meant not just to replicate a scent, but to capture a presence, a memory, a legacy.

Through every challenge — doubt, criticism, the question "Who do you think you are?" — he moved forward. Not as an influencer or a celebrity perfumer, but as a man with a vision anchored in intention. A man determined to create something luxurious yet soulful, modern yet timeless, deeply spiritual yet fiercely bold.

Beside him stands his son — young, ambitious, disciplined. A rising boxer and a seeker of self-mastery, he embodies the next chapter of this legacy. His youthful energy and fresh perspective balance the founder’s quiet strength and deep-rooted passion, forming a powerful synergy. Together, they craft fragrances that are not merely scents but stories — stories of strength, elegance, and belonging.

This is how Al Mulk was born. A name that signifies sovereignty, divine ownership, and majestic power. But Al Mulk is more than a name; it is a philosophy. Each bottle is a vessel of Arab-inspired artistry, infused with high-quality oils and crafted with a dedication to detail that borders on devotion.

Al Mulk is for those who understand that a scent is not just something you wear — it is something you become. It is for those who walk into a room and do not just arrive but command presence, leaving behind an unforgettable echo.

In a world of noise and fleeting trends, Al Mulk offers something rare: a timeless invitation to feel deeply, to honour one’s roots, and to step boldly into the future.

Al Mulk is not merely a fragrance brand. It is a journey — a quiet, powerful revolution waiting for those ready to claim their own legacy.